Following the collapse of the Icelandic banking system in 2008, comedian Jn Gnarr was inspired to invent a political party and run for mayor of Reykjavik. He decided to satirise the current political parties and instead promised voters that he wanted to make their lives more fun. In this entertaining memoir Gnarr recounts his experiences with admirable candour, describing his career, his visions and the mistakes he made, while also sharing some lessons from his campaign and his time in office.