Textbook genre books (15)


1.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore EN

0 Ratings
Description:
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. T... continue

2.

D'Aulaires' Book of Norse Myths by Ingri D'Aulaires EN

Rating: 5 (2 votes)
Country: Europe / Norway flag Norway
Description:
The Caldecott medal-winning d'Aulaires once again captivate their young audience with this beautifully illustrated introduction to Norse legends, telling stories of Odin the All-father, Thor the Thunder-god and the theft of his hammer, Loki the mischievous god of the Jotun Race, and Ragnarokk, the destiny of the gods. Children meet Bragi, the god of poetry, and the famous Valkyrie maidens, among other gods, goddesses, heroes, and giants. Illustrations throughout depict the wondrous other world of Norse folklore and its fantastical Northern landscape.

3.

Designing Social Inquiry by Gary King, Robert O. Keohane, Sidney Verba EN

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Description:
Designing Social Inquiry focuses on improving qualitative research, where numerical measurement is either impossible or undesirable. What are the right questions to ask? How should you define and make inferences about causal effects? How can you avoid bias? How many cases do you need, and how should they be selected? What are the consequences of unavoidable problems in qualitative research, such as measurement error, incomplete information, or omitted variables? What are proper ways to estimate and report the uncertainty of your conclusions?

4.

Diplomatic Style and Foreign Policy: A Case Study of South Korea by Jeffrey Robertson EN

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Country: Asia / South Korea flag South Korea
Description:
The book explores diplomatic style and its use as a means to provide analytical insight into a state’s foreign policy, with a specific focus on South Korea. Diplomatic style attracts scant attention from scholars. It is dismissed as irrelevant in the context of diplomacy’s universalism; misconstrued as a component of foreign policy; alluded to perfunctorily amidst broader considerations of foreign policy; or wholly absented from discussions in which it should comprise an important component. In contrast to these views, practitioners maintain a faith-like confidence in diplomatic style. They as... continue


6.

Indigenous Literatures from Micronesia by Evelyn Flores, Emelihter Kihleng EN

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Country: Oceania / Micronesia flag Micronesia
Description:
For the first time, poetry, short stories, critical and creative essays, chants, and excerpts of plays by Indigenous Micronesian authors have been brought together to form a resounding—and distinctly Micronesian—voice. With over two thousand islands spread across almost three million square miles of the Pacific Ocean, Micronesia and its peoples have too often been rendered invisible and insignificant both in and out of academia. This long-awaited anthology of contemporary indigenous literature will reshape Micronesia’s historical and literary landscape. Presenting over seventy authors and one ... continue

7.

Indigenous Literatures from Micronesia by Evelyn Flores, Emelihter Kihleng EN

0 Ratings
Country: Oceania / Kiribati flag Kiribati
Description:
For the first time, poetry, short stories, critical and creative essays, chants, and excerpts of plays by Indigenous Micronesian authors have been brought together to form a resounding—and distinctly Micronesian—voice. With over two thousand islands spread across almost three million square miles of the Pacific Ocean, Micronesia and its peoples have too often been rendered invisible and insignificant both in and out of academia. This long-awaited anthology of contemporary indigenous literature will reshape Micronesia’s historical and literary landscape. Presenting over seventy authors and one ... continue

8.

Indigenous Literatures from Micronesia by Evelyn Flores, Emelihter Kihleng EN

0 Ratings
Country: Oceania / Palau flag Palau
Description:
For the first time, poetry, short stories, critical and creative essays, chants, and excerpts of plays by Indigenous Micronesian authors have been brought together to form a resounding—and distinctly Micronesian—voice. With over two thousand islands spread across almost three million square miles of the Pacific Ocean, Micronesia and its peoples have too often been rendered invisible and insignificant both in and out of academia. This long-awaited anthology of contemporary indigenous literature will reshape Micronesia’s historical and literary landscape. Presenting over seventy authors and one ... continue


10.

On War by Carl von Clausewitz EN

Rating: 3 (1 vote)
Country: Europe / Germany flag Germany
Description:
This abridged edition of On War by Beatrice Heuser, using the acclaimed translation by Michael Howard and Peter Paret, selects the central books in which Clausewitz's views on the nature and theory of war are developed.